Google’s Rich Results Testing Tool allows you to test your structured data. Google Search Console also tracks featured snippets such as sitelinks, breadcrumbs, AMP, video snippets, and more. Did you know we have a YouTube page with how-to videos for all of our free SEO tools? Below you can watch a recording of a HOTH campaign manager going through the SEO Audit Tool. SEO Anomaly But beyond that, you can add specialized tools to your tech stack as needed. Serpstat is an affordable all-in-one SEO tool with more data compared to Mangools.
Old links and negative SEO attacks are just two possible liabilities a link quality audit can catch. This type of consistency is a strength for content marketing; with the right strategy, repetition breeds familiarity and eventually, a greater impact. But when that strategy is lacking or imprecise, your consistency can be doing more harm than good. Performing a content audit can help you determine whether or not your consistency is beneficial, and if not, how you can drive meaningful change to restore it. The application uses edge analysis based on your top 10 competitors (rather than just direct competitor analysis like other tools). But with Inlinks, its customized AI platform provides specific opportunities that are directly tied to entities, so this is a tool that’s on the cutting edge.
Webmaster Tools
I’ve created hundreds of reports in Clearscope over the years, and I’ve watched it evolve into a powerful, all-in-one SEO content tool. Yoast SEO helps you improve your WordPress site’s on-page and technical SEO. While there is a paid option, the free plugin is perfect for a lot of beginner SEO needs. This saves me time when I’m trying to understand what makes top-ranking pages successful. If I’m doing a broad technical SEO audit, I’ll let Screaming Frog crawl everything.
Marketing Hub
Additionally, update internal links to consistently point to the preferred URL version. Avoid using session IDs or unnecessary URL parameters that create duplicates. Keep your XML sitemap updated with only canonical URLs and perform regular audits to help identify and correct hidden duplications. By following these best practices, you support clear indexing, stronger authority consolidation, and improved search visibility. To avoid SEO issues caused by duplicate versions of your website, set a preferred domain (with or without “www”) in Google Search Console. Redirect all alternate versions, such as those using “http” instead of “https” or URLs with trailing slashes, to the canonical version using 301 redirects.
The next step is to use a site audit tool like Semrush Site Audit, Ahrefs Website Audit, Screaming Frog, or others to identify potential issues with your SEO. The next step before doing a deeper analysis is to check your organic traffic. Login to Google Search Console and view the “Search Results” report.
- Set up a free Ahrefs Webmaster Tools (AWT) account and crawl your website with Site Audit.
- One of the go-to tool suites for SEO professionals, Ahrefs’ site audit tool is powerful enough for marketers at every level to get highly actionable marketing insights.
- Select the ones that are relevant to your website and click the “Start outreach” button in the top-right corner.
- “Best prep schools in ma” will yield some nice resource lists that may or may not already feature your client, and that represent good opportunities to reach out for external links.
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