This helps provide the relevance element of search engine optimization that matches queries to useful results. Technical SEO ensures search engines can efficiently crawl, index, and rank your site. Off-page SEO refers to actions taken outside your website to improve search engine rankings. It builds authority and credibility by showing search engines that others value your content.
- We already know that a great user experience is the most important aspect of SEO.
- When you combine all the on-page SEO factors together, they make up a crucial part of any SEO strategy.
- Search engines like Google also use page speed as a ranking factor, so it’s important to optimize your page speed to improve the user’s on-site experience.
- That’s why you need to add alt text to every informative image on your website.
- It’s important that you see how quickly your page loads and work on optimizing it to perform better.
OUR ON-PAGE SEO PROCESS
Once you have 10 keywords jotted down, you’re ready for step #2. So if you’re SEO Anomaly looking to get higher Google rankings, this guide is for you. In this post, you’re going to learn exactly how to create and implement an effective SEO strategy, step by step. In Ahrefs’ Site Explorer, I used the Organic Keywords report to find the page’s top 10 keyword rankings with featured snippets we didn’t own.
This helps you gauge the effectiveness of your on-page optimization and make necessary adjustments to your strategy. Learn exactly how to optimize your content for search engines and users. If you don’t optimize your content for Google, people are unlikely to find it.
Responsive design principles, such as flexible images and CSS media queries, ensure your visuals adapt seamlessly across devices. Start by compressing images to reduce file size without losing quality. Choose the correct format—use JPEG for photos and PNG for transparent images. This next section will inform you about some crucial on-page SEO factors you must consider when working on websites. On the other hand, large websites in highly competitive industries require much more detailed maintenance to stay on top. It’s better to track and measure your performance weekly, as even the tiniest omission may ruin all your SEO efforts.
This is useful to visitors as this will ensure they find engaging information that speaks to their interests or needs. That will aid in extending dwell time, the time spent by a user viewing a page. If your site information is found useful by audiences, it will also encourage visitors to return. Pages with increased visits helps SEO, as it signals to search engines that your site is an authority on your chosen topic.
You can also use tools like Ahrefs, AnswerthePublic, SE Ranking, and UberSuggest. Structured headings incorporating relevant keywords and variations give search engines more context about the page’s content, which can contribute to better rankings. Important keywords should be placed in the H1 and H2 headers for optimal on-page SEO, making content more scannable and search engine friendly. Use descriptive filenames, alt tags, image sitemaps, and captions to optimize images for SEO. Properly optimized images improve accessibility and user experience and can rank in Google Images search results.
This owned first-party data will allow you to create personalised experiences for your site visitors without compromising their privacy. Choose relevant anchor text based on the page you’re linking to. Add external links within your content, not at the end of the sentence. If you’re writing an article about “the best way to brew coffee”, don’t just add a link to a site with the anchor text of “learn more about brewing coffee here“. Outbound links from your site also impact the quality of your content and pages in Google’s eyes. If you have implemented the previous three checklist points, this next step should be easy.
How to Fix Lack of Image Optimization
A similar tactic for local businesses was to create multiple pages of content for each city or region from which they wanted clients. These “geo pages” often had the same or very similar content, with the location name being the only unique factor. HubSpot’s Website Grader gives a quick overview of your site’s performance, providing scores for key on-page SEO metrics such as page speed, mobile responsiveness, and security.
Reveal any company’s website traffic
This information is often displayed in the footer or header of a local business website, as well as on any “contact us” pages. You’ll also want to mark up this information using local business schema. Schema and structured data are discussed more at length in the “Other optimizations” section of this chapter. When this guideline is broken, search engines call it “cloaking” and take action to prevent these pages from ranking in search results. Cloaking can be accomplished in any number of ways and for a variety of reasons, both positive and negative. Below is an example of an instance where Spotify showed different content to users than to Google.
Context.” The goal of the page title is to lay out the purpose of the page without being redundant. You should also keep the additional recommendations we made above related to titles. You can do this in column K of the template — and double-check each title length in column L. In column H of our template, you’ll have the opportunity to define your page’s target audience.
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